Earlier this year we had the opportunity to create the identity of this bakery. The idea was to create an identity that would feel like an Argentinian bakery, and transmit the values of their products: artisan, quality and welcoming.
‘La Vaca Atada’, is one of the most used expressions in Argentina, which helped us with creating a name for this new bakery. The term comes from formerly wealthy families who traveled to Europe with their children by boat, they also brought a cow, so that their children would always have fresh milk. They tied up the animal in the ship’s hold, and later on ‘having the cow tied up’/ ‘la vaca atada’ took the sense of assured food or owning a situation.
The identity had to be simple and elegant so that it would reflect the personality of their handmade products. The logo was created with simple lines that quickly identify the brand, but it is also easy to reproduce on a large number of formats and products.