Salicornia is more than a restaurant; it is an authorial culinary experience that understood the importance of building a unique proposition around its gastronomic offering. At Neosbrand, we collaborated closely to define and conceptualize the brand, emphasizing the product, its creator, and the environment as protagonists.
In our endeavor to shape the complete Salicornia brand experience, we immersed ourselves in the meticulous task of projecting its Mediterranean and artisanal character at every touchpoint. We began by defining the communication tone and embodying it in its visual expression.
Salicornia is conceived as a space where one can enjoy a gastronomy based on local, close, and high-quality products, where every detail is carefully considered. This philosophy, palpable from the moment one crosses the door, served as inspiration to develop a visual identity that reflects its unique personality.
Aware that the dining experience begins and extends into the digital realm, we work on content and online presence as an integral part of the Salicornia brand-building strategy.
Thus, Salicornia's content has been crafted as a key tool to activate the brand across various digital channels. Each image reflects the unique essence of the restaurant, paying attention to details to highlight the excellence that defines this dining establishment.
These contents not only showcase exquisite dishes but also extend an invitation to immerse oneself in the Salicornia experience, uncovering the passion and dedication behind each culinary creation. They aim to enhance the experience for those who appreciate the fusion of quality fresh ingredients and culinary creativity.
We also design their digital presence through a website where visual content and the story of Salicornia take center stage, enhancing its brand narrative and the values that make this place a unique space designed to enjoy a journey of flavors.
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