Brands and wine: expanding the experience beyond consumption.

In the world of wine, brands play a fundamental role in the consumer experience, as the history and origin behind each winery are essential for understanding the value and quality of the wine.

At Neosbrand, we are passionate about developing and collaborating on branding and brand building projects for wineries, a sector rich in cultural wealth, tradition, and emotions that deserves to be told authentically. Each winery has a unique story, woven over generations, that reflects not only the effort and dedication of its creators but also the deep connection with its land and roots. Our work aims to convey those stories in a way that not only connects with consumers but also elevates the brand, standing out in an increasingly competitive market.

Thanks to clients like Williams & Humbert, we have the opportunity to explore this fascinating universe. Their legacy is not just that of a winery; it is that of an institution laden with values, innovation, and respect for its heritage. For us, collaborating with them means much more than just designing; it means telling their story in a visually and emotionally powerful way.

In a world where digital has become more prominent, the challenge of capturing and conveying this essence becomes more complex, but also more stimulating. We are passionate about finding innovative ways to connect with diverse audiences, respecting tradition while taking advantage of the opportunities that current technology offers.

A clear example of this vision is the global editorial design developed for Williams & Humbert, a project that goes beyond aesthetics to become a narrative vehicle. Through carefully developed and curated brand content, we bring to life the stories that happen in and around the winery. These stories are presented in multiple formats and media, from a printed magazine that celebrates the tangible and the timeless, to its digital version, which brings these experiences to a global audience. Every detail, from typographic selection to visual composition, is designed to resonate with the spirit of the brand and provide an unforgettable reading experience.

With this type of projects, we reaffirm our mission: to create branding that inspires, connects, and leaves a mark. And in a sector like that of wine, full of passion and meaning, it could not be otherwise.